A company's booth presentation affects its ability to communicate core messages and leverage exposure opportunities, which can level the playing field between small and large companies. A well-thought out booth draws attention from the traffic in the aisle and sell your product for you. We want you to be successful at the Farwest Show. Here are some tips:

• Sell to garden centers? Merchandise your booth to give retailers ideas on how to sell more of your product. Don't know how to do this? Make an appointment with local merchandising expert Linda Cahan for a consulting session at the Farwest Show rate.
• Sell to growers? Tell them how your product(s) help improve their business and bottom line.
• Put something in your booth to engage the attendees – Ask for their feedback through a survey or make your display interactive and put the most enticing product where they need to walk into the booth. Don't put our catalogs out front where they can simply take them and walk away without a word.
• During show hours, be ready to talk to potential customers at all times. That means put the laptop, smartphone or newspaper down!

Increase the Impact of Your Show Presence

• Did you remember to update your FREE exhibitor listing? This is how people contact you all year long! Click here for a blank form or email Aimee McAuliffe to have your company specific form emailed again.
• Take part in the Container Showcase! Your display will be featured in the boulevard with a tag telling people what booth number they can find you in.
• Invite customers or prospects to the show by using your 10 FREE Expo-Only passes that were mailed out in with the exhibitor kit.
• Promote your presence at the Farwest Show in your industry advertising by using show logos. You may find them here.
• Connect with the Farwest Facebook page by commenting and telling us what's new.
• Purchase a past Farwest attendee list to promote your company's presence and let them know where they can find you.
  
• Rent a Lead Retrieval Scanner for easy follow-ups after the show.
  
• Hire Linda Cahan, international expert in visual merchandising to help supercharge your booth design. Linda will be available for consultations during show hours to help you merchandise your product and create a booth attraction strategy. A 35 minute consult is available for a discounted price of $50 – this is over 40% off her normal rate. To make your reservation, call the OAN office at 503.682.5089 or email info@farwestshow.com.

Ways to Make Your Planning Easier

• The Farwest Show Quick Reference Guide includes exhibitor deadlines.
• The Planning Guide shows you where you can mingle with attendees.
• Register for your exhibitor badges early so that staff merely has to pick them up when arriving on-site. No waiting in line to have them made!
• Get your proof of insurance into the OAN office so you don't have to worry about it on-site.
• Purchase a parking pass under the I-5 Bridge to allow for easy in and out access during the show and a smooth move-out process (limited number available).
• Order your exhibitor services early from DWA and the Oregon Convention Center and save money.
• Make your hotel reservations early and benefit from discount pricing.

Reach Your Target Demographic Through Farwest

»  Qualified audience of 13,000 through Digger: Farwest Edition
  • Space still available. Contact Chris at 503.682.5089 or csweet@oan.org

»  2011 Sponsorship Opportunities Available

Archive

• March 2011
• May 2011

"For the Success of the Industry"^SM

The Farwest Show is produced by the Oregon Association of Nurseries (OAN), a trade organization representing and serving the interests of the ornamental horticulture industry. By attending the show, you are actively supporting an association that works hard on behalf of your interests. Any revenue realized by the OAN is reinvested into the industry through Education, Research, Marketing Support and Government Relations.