Finding and realizing opportunity in the horticulture industry is the focus for the 2015 Farwest Show, August 27-29, 2015, in Portland, Oregon. Award-winning marketing and customer service expert Ron Rosenberg will bring his brand of business and professional development to Farwest to help growers, retailers, landscapers, wholesale buyers and suppliers discover hidden opportunities and then take action for positive outcomes.
Rosenberg's free keynote address — "Must be Present to Win: The Secret to Finding the Opportunities in Business and Life that Other People Miss!" – will highlight specific strategies for tangible results. His program will focus on recognizing and creating valuable opportunities, developing efficient marketing initiatives for improved and measurable results, rekindling potential, and inspiring passion.
"The timing is perfect for Ron's real-world message of opportunity and action," said Allan Niemi, director of events and education at the Oregon Association of Nurseries, producers of the Farwest Trade Show. "Farwest provides the information and ideas to help the industry thrive. The industry is on the rebound from the recession. Rosenberg's keynote address will accelerate its momentum and unleash the power of its potential."