Farwest Seminar Schedule

Advance your career through skill development and networking at the Farwest Show Seminars

DATE TIME ROOM SEMINAR SPEAKERS AUDIENCE
August 25 (Thursday) 8–9am B110-112 Marketing in the Digital Age: Reaching Today's Time-Starved Consumers

Jonathan Pedersen Arborists, Breeders, Business Practices, Designers, Growers, Landscapers, Municipalities, Retailers, Urban Foresters
August 25 (Thursday) 8–9am B113-114 Plants with Style Kelly D. Norris Arborists, Breeders, Business Practices, Designers, Growers, Landscapers, Municipalities, Retailers, Urban Foresters
August 25 (Thursday) 8–9am B115-116 Homestyle Merchandising

Judy Sharpton Business Practices, Interactive Learning, Retailers


August 25 (Thursday) 8–9am B117-119 New Tools of the Trade: Insecticides and Fungicides for Ornamental Crops Carlos E. Bográn, Ph.D. Arborists, Breeders, Growers, Landscapers, Municipalities, Pesticide Recertification, Urban Foresters, Spanish Translation

August 25 (Thursday) 9-10am C123 Factors Affecting Short and Long-Term Demand in the Future

Dr. Charlie Hall Arborists, Breeders, Business Practices, Designers, Growers, Landscapers, Municipalities, Retailers, Urban Foresters
August 25 (Thursday) 10-11am B110-112 Marketing to Generation Me Brie Arthur Business Practices, Designers, Growers, Landscapers, Retailers
August 25 (Thursday) 10-11am B113-114 Plants with Promise

Dan Hinkley Arborists, Designers, Growers, Landscapers, Municipalities, Retailers, Urban Foresters
August 25 (Thursday) 10-11am B115-116 The Changing Dynamics of Garden Retailing Brian Minter Growers, Interactive Learning, Landscapers, Retailers

August 25 (Thursday) 10-11am B117-119 Nematodes for Problem Pests in Nursery & Greenhouse Jen Browning Arborists, Breeders, Growers, Landscapers, Municipalities, Pesticide Recertification, Urban Foresters, Spanish Translation
August 25 (Thursday) 11:30am-1pm B115-116 Management of Soilborne Pathogens in Nursery Production Dr. Luisa Santamaria Arborists, Breeders, Growers, Landscapers, Municipalities, Pesticide Recertification, Urban Foresters, Spanish Only
August 25 (Thursday) 1-2pm B117-119 How to Manage Pests While Protecting the Pollinators Suzanne Wainwright-Evans Arborists, Growers, Landscapers, Municipalities, Sustainability, Pesticide Recertification, Retailers, Urban Foresters
August 25 (Thursday) 1:30-2:30pm B115-116 Social Media & Digital Communication Learning Exchange GWA – The Association of Garden Communicators Arborists, Breeders, Business Practices, Designers, Growers, Interactive Learning, Landscapers, Municipalities, Retailers, Urban Foresters
August 25 (Thursday) 2-3pm B113-114 Bringing Back Grandma's Plants Lloyd R. Traven Arborists, Breeders, Designers, Growers, Landscapers, Municipalities, Retailers, Urban Foresters
August 25 (Thursday) 3-4:30pm B115-116 Pursuit of Leadership Bryce Lane Arborists, Landscapers, Municipalities, Sustainability, Urban Foresters
August 25 (Thursday) 3-4pm B117-119 Dig Into Soil Health for Home Landscapes Jennifer Nelson, Weston Miller, Cory Owens Landscapers, Retailers
August 26 (Friday) 9-10am B110-112 A Roadmap to Better Plants: Case Studies in Cotoneaster and Mock Orange Ryan Contreras Breeders, Growers, Landscapers
August 26 (Friday) 9-10am B113-114 Containers - Pots with a Purpose: The Exciting World of Container Culture Dan Benarcik Designers, Landscapers, Retailers
August 26 (Friday) 9-10am B115-116 The Inner Secrets to Double Your Memory! Ron Rosenberg Arborists, Breeders, Business Practices, Designers, Growers, Interactive Learning, Landscapers, Municipalities, Retailers, Urban Foresters

August 26 (Friday) 9-10am B117-119 Diamides, a New Class of Insecticides for Ornamental Plant Production Dean K. Mosdell, Ph.D. Growers, Pesticide Recertification, Spanish Translation
August 26 (Friday) 10-11am B110-112 Regional Plant Selection Programs with National Impact Pay Hayward, Richie Steffen, Jim Ault Growers, Retailers
August 26 (Friday) 10-11am B113-114 Fragrance in the Air Brie Arthur Designers, Growers, Landscapers, Municipalities, Retailers, Urban Foresters
August 26 (Friday) 10-11am B115-116 Selling Wellness: Cultivating the Relationship between Gardening and a Healthy Lifestyle Jenny Peterson Designers, Interactive Learning, Sustainability, Retailers

August 26 (Friday) 10-11am B117-119 Sharpen Your Diagnostic and Identification Skills through a Review of Recent Disease Problems Dr. Colleen Warfield Arborists, Breeders, Growers, Landscapers, Municipalities, Pesticide Recertification, Retailers, Urban Foresters, Spanish Translation
August 26 (Friday) 11:30am-12:30pm B115-116 Sanitation, Pest Identification and Crop Monitoring Carlos E. Bográn, Ph.D. Arborists, Breeders, Growers, Interactive Learning, Landscapers, Municipalities, Pesticide Recertification, Urban Foresters, Spanish Only
August 26 (Friday) 1-2pm B110-112 So You've Got a New Plant. How Do You Choose What to Market and Why? Janet Sluis Breeders, Growers, Retailers
August 26 (Friday) 1-2pm B117-119 Three Critical Keys to Successful Water Treatment Al Zylstra Breeders, Growers, Landscapers, Sustainability
August 26 (Friday) 1:30-2:30pm B115-116 Employment Law Today: The Wild, Wild West Amy Robinson, Peter Hicks Growers, Breeders, Business Practices, Designers, Growers, Landscapers, Municipalities, Retailers, Urban Foresters
August 26 (Friday) 2-3pm B113-114 Plants that Save the World Bryce Lane Arborists, Business Practices, Designers, Growers, Landscapers, Municipalities, Sustainability, Retailers, Urban Foresters
August 26 (Friday) 3-4pm B110-112 Sustainable Landscaping: A Visionary Look at the Future Owen Dell Arborists, Landscapers, Municipalities, Sustainability, Urban Foresters
August 26 (Friday) 3-4:30 B115-116 How to Create Outrageously Effective Marketing Materials Ron Rosenberg Arborists, Breeders, Business Practices, Designers, Growers, Interactive Learning, Landscapers, Municipalities, Retailers, Urban Foresters
August 27 (Saturday) 9-10am B110-112 Inspiration and Creativity, Taking Cues from Nature Dan Benarcik Designers, Landscapers, Municipalities, Retailers, Urban Foresters
August 27 (Saturday) 9-11am B113-114 Build a Website that Delivers Results You Can Measure Timothy Howard Business Practices, Designers, Growers, Interactive Learning, Landscapers, Retailers
August 27 (Saturday) 9-10am B115-116 Your Store's Most Important Department Judy Sharpton Business Practices, Interactive Learning, Retailers

August 27 (Saturday) 9-10am B117-119 Bio-control Quality – Know What You Are Getting Suzanne Wainwright-Evans Arborists, Breeders, Growers, Landscapers, Municipalities, Pesticide Recertification, Retailers, Urban Foresters, Spanish Translation
August 27 (Saturday) 10-11:30am B110-112 Sustainable Landscape Management Owen Dell Arborists, Landscapers, Municipalities, Sustainability, Urban Foresters
August 27 (Saturday) 10-11am B115-116 What If We Knew The Future Jennifer Noble Growers, Interactive Learning, Landscapers, Retailers

August 27 (Saturday) 10-11am B117-119 Early Biocontrol: Starting BCA's in Propagation, Starting with a 'Clean' Plant and Understanding Life Cycles Ronald Valentin Breeders, Growers, Pesticide Recertification, Spanish Translation
August 27 (Saturday) 12-1pm B115-116 867-5309— We're STILL Trying to Sell an 80s Message in the 21st Century! Lloyd R. Traven Arborists, Breeders, Business Practices, Designers, Growers, Interactive Learning, Landscapers, Municipalities, Retailers, Urban Foresters
August 27 (Saturday) 12-1pm B117-119 Buzzing With Drones Dr. James Robbins Growers

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