Farwest Seminar Schedule

Advance your career through skill development and networking at the Farwest Show Seminars

DATE TIME ROOM SEMINAR SPEAKERS AUDIENCE
August 27 (Thursday) 8–9am B110-112 Leveraging That Edible: Take Back the Yard! Lloyd R. Traven Business Practices, Growers, Retailers
August 27 (Thursday) 8–9am B113-114 Any Plant, Which Had It Lived, Would Bloom Year After Year: Who Knew Astilbes Had Black Leaves? Dr. Allan M. Armitage Breeders, Designers, Growers, Landscapers, Retailers
August 27 (Thursday) 8–9am B115-116 Customer Service TOUCHPOINTS: Make Every Connection Count! Anne M. Obarski Designers, Growers, Interactive Learning, Landscapers, Retailers
August 27 (Thursday) 8–9am B117-119 New Diseases Are on the Horizon Ann R. Chase Breeders, Growers, Landscapers, Pesticide Recertification, Retailers
August 27 (Thursday) 9–10am C123 Must Be Present to Win! The Secret to Finding the Opportunities in Business and Life That Other People Miss!

Keynote Speaker
Ron Rosenberg
Arborists, Breeders, Business Practices, Designers, Growers Landscapers, Municipalities, Retailers, Urban Foresters
August 27 (Thursday) 10–11am B110-112 From Flowers to Food: Hydroponic Edible Crop Production Peter Konjoian Growers, Retailers
August 27 (Thursday) 10–11am B113-114 Contained Joy Irvin Etienne Designers, Landscapers, Retailers
August 27 (Thursday) 10–11am B115-116 How A Modest Merchandising Makeover Can Boost Plant Sales

Carol Miller Interactive Learning, Retailers
August 27 (Thursday) 10–11am B117-119 Diagnostics: What's Wrong With My Plants? Dr. Raymond A. Cloyd Arborists, Growers, Landscapers, Municipalities, Pesticide Recertification, Urban Foresters, Spanish Translation
August 27 (Thursday) 10:30–11:15am C123-124 Private Plant Trialing Gives Root to Consumer Marketing Randy Hunter Breeders, Growers, Landscapers, Retailers
August 27 (Thursday) 11:15am–12pm C123-124 Quality Vs. Quantity: The New Plant Battle Jonathan Pedersen Breeders, Growers, Retailers
August 27 (Thursday) 11:30am–1pm B115-116 All You Need to Know About Disinfectants to Get the Most Out of Them Luisa Santamaria Growers, Interactive Learning, Spanish Only
August 27 (Thursday) 12:15-12:40pm C123-124 Flower Trials in Asia: Why and Where? Dr. Heidi Wernett Breeders, Growers
August 27 (Thursday) 12:45-1:45pm C123-124 The Top 5 Trends for 2016 That You Were NOT Thinking About Marshall Dirks Breeders, Growers, Retailers
August 27 (Thursday) 1-2pm B110-112 Foodscaping Brie Arthur Designers, Growers, Landscapers, Retailers
August 27 (Thursday) 1-2pm B117-119 Water-Borne Pests and What You Can Do About Them Ann R. Chase, Peter Konjoian Growers, Landscapers, Pesticide Recertification, Spanish Translation
August 27 (Thursday) 2-3pm B113-114 Gardening in Modern Times: The Good, The Bad, The Ugly Bryce Lane Designers, Landscapers, Retailers
August 27 (Thursday) 3-4pm B115-116 How to Dominate Your Market Niche Ron Rosenberg Arborists, Breeders, Business Practices, Designers, Growers, Interactive Learning, Landscapers, Retailers
August 28 (Friday) 9–10am B110-112 Right Plant, Right Place: Best Native and Adapted Plants for Here Sean Hogan Designers, Growers, Landscapers, Municipalities, Sustainability, Urban Foresters
August 28 (Friday) 9–10am B113-114 Friends Don't Let Friends Buy Annuals: I Finally Learned What an Angelonia Is, Now What Am I Supposed to do With a Digiplexis? Dr. Allan M. Armitage Breeders, Designers, Growers, Landscapers, Retailers
August 28 (Friday) 9–10am B115-116 Using Your Website to Help Meet Business Objectives Timothy Howard Business Practices, Growers, Interactive Learning, Landscapers, Retailers
August 28 (Friday) 9–10am B117-119 How Do You Know Your Biological Control Program is Working? Suzanne Wainwright-Evans Growers, Landscapers, Pesticide Recertification, Retailers, Spanish Translation
August 28 (Friday) 10–11am B110-112 Home Ground - Forming Regional Identities with Native Plants David Fross Designers, Growers, Landscapers, Municipalities, Sustainability, Urban Foresters
August 28 (Friday) 10–11am B113-114 Designing and Gardening with Ferns Richie Steffen Designers, Growers, Landscapers, Retailers
August 28 (Friday) 10–11am B115-116 Beyond Time Management: How to Get Twice the Work Done in Half the Time Ron Rosenberg Arborists, Breeders, Business Practices, Designers, Growers, Interactive Learning, Landscapers, Municipalities, Retailers, Urban Foresters


August 28 (Friday) 10–11am B117-119 The Real World: Biocontrol

Moderators: Suzanne Wainwright-Evans, Paul Koole

Panelists: Bruce Colman, Lloyd R. Traven, Kelly Vance

Growers, Landscapers, Pesticide Recertification, Retailers, Spanish Translation
August 28 (Friday) 11:30am–1pm B115-116 Steps to Move from Worker to Owner Kristine Mier Business Practices, Interactive Learning, Landscapers, Retailers, Spanish Only
August 28 (Friday) 1-2pm B110-112 Native Plants: Addressing Today's Market Needs and Desires Panelists: Steven Paulsen, Rick Martinson, Sean Hogan Designers, Growers, Landscapers, Municipalities, Sustainability, Urban Foresters

August 28 (Friday) 1-2pm B117-119 The Neonic Decision: To Live With or Without Them?

Moderators: Jeffrey Jenkins and Nasser Dean

Panelists: Jimmy Mack and Lloyd Traven

Growers, Landscapers, Pesticide Recertification, Retailers
August 28 (Friday) 1:30-2:30pm B115-116 Getting the Rules Right: 10 HR Concerns for Oregon Growers

Lyndsay Christensen, Kerry Lear Business Practices, Growers, Landscapers, Retailers
August 28 (Friday) 2-3pm B113-114 Designing with Conifers: Making the Best Choices for Year-Round Interest in Your Garden Dr. Richard L. Bitner Arborists, Designers, Growers, Landscapers, Municipalities, Retailers, Urban Foresters
August 28 (Friday) 3-4pm B115-116 Lean and the Power of Continuous Flow Rick Peters, Elizabeth Peters Arborists, Breeders, Business Practices, Designers, Growers, Interactive Learning, Landscapers, Municipalities, Retailers, Urban Foresters
August 28 (Friday) 4-4:30pm C Lobby Book Signing with Speakers  
August 29 (Saturday) 9–10am B110-112 Good Design, Better Business Jerry Fritz Business Practices, Designers, Landscapers
August 29 (Saturday) 9–10am B115-116 Tips for Writing Good Marketing Copy and Designing Great Signs and Advertising Timothy Howard Business Practices, Growers, Landscapers, Retailers
August 29 (Saturday) 9–10am B117-119 Mastering Powdery Mildew on Ornamentals Margery Daughtrey Growers, Landscapers, Pesticide Recertification, Retailers, Spanish Translation
August 29 (Saturday) 10-11:30am B110-112 Looking Outside the Garden for Planting and Design Inspiration Bernard Trainor Designers, Landscapers, Retailers
August 29 (Saturday) 10–11am B115-116 Gen Y: How to Motivate, Manage, and Sell to Them! Anne M. Obarski Business Practices, Growers, Interactive Learning, Retailers
August 29 (Saturday) 10–11am B117-119 Essentials for Container Weed Control James Altland Growers, Landscapers, Pesticide Recertification, Retailers, Spanish Translation
August 29 (Saturday) Noon-1pm B115-116 How to Sell Goosebumps in a Weak Economy Jerry Fritz Business Practices, Interactive Learning, Retailers
August 29 (Saturday) Noon-1pm B117-119 Peering into the Black Box: Understanding Fertilizer and Water Movement in Containerized Crop Production Jim Owen Growers, Sustainability

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