Garden Center Pavilion

The Farwest Show offers a complete trade show and educational experience for the nation's garden centers. The Garden Center Pavilion, presented by Ball Horticulture, features products for the retail gift department. The Pavilion also offers bursts of inspiration with FREE 20 minute workshops to help the retailer sell more inventory.

Speakers include:

Independent Garden Center Business Manager at Ball Horticultural Company, Bill Calkins spots the latest trends and creative strategies, positioning products and developing programs for retail garden centers. Bill will speak on:

♦ Appealing to a New and Emerging Customer Base
     Thursday 3 p.m.
     Saturday 2 p.m.
A key to retailing in 2010 and beyond is changing your message to stay relevant with today's lawn and garden consumer. Stand out from the crowd with five fresh, new messages that resonate with today's customer, including the best vocabulary to use in your marketing and promotion.

♦ Edibles are Hot: Best Practices for Capitalizing on Veggies and Herbs
     Friday 3 p.m.
This is the time to really stake your claim to the grow-your-own veggie and herb market. Stocking flats of tomatoes and peppers in season doesn't cut it these days - today's consumer wants more. Catch tips on getting the most from your edibles department and helping your customers achieve success in their home gardens.

International visual merchandising and store design expert, Linda Cahan, will speak on:

♦ Color Sells!
     Thursday 1:30 p.m.
     Friday 4:30 p.m.
Learn how color influences a customer's mood and buying habits in your gift shop areas and how the artful use of color spotting leads them around a display and your store.

♦ Fabulous Focus Areas
     Thursday 4:30 p.m.
     Saturday 1:00 p.m.
Take-away five ways to develop the focal areas in your gift shop to create more sales and a memorable shopping experience.

♦ Create Free Displays that Sell
     Friday 1:30 p.m.
     Saturday 3:00 p.m.
Use your existing merchandise as props with these successful and simple ideas. Not only are these displays free but they also encourage multiple and cross sales.

♦ Private Consultation with Linda Cahan
Linda Cahan is available at Farwest Show for a limited number of 45-minute special rate private consultations on design and visual merchandising for your store. To make an appointment, call the Oregon Association of Nurseries at (503) 682.5089.