Featuring vendors selling specialty retail products and gift lines, the Garden Center Pavilion is a destination just for retail garden center buyers. The pavilion also offers short workshops for attendees to take away merchandising tips and more.
2011Workshops and Speakers:
♦ Thriver or Survivor? – Ian Baldwin
Friday 3:15 p.m.
Using the best aspects of retail leadership he has seen in thirty years in the industry, Ian Baldwin will talk you through a short questionnaire that shows how the leading companies operate. Whether you have a team of two or a multi-million dollar business, you'll see ways to improve your effectiveness tomorrow! (This an ideal follow-up to his Re-inventing Yourself in Garden Retail talk the day before.)
♦ Visual Merchandising Techniques for Your Gift Shop Displays - Linda Cahan, retail design consultant, Cahan & Company
Thursday 12:45 and 3:15 p.m.
Friday 2 p.m., 4:30 p.m.
Saturday 12:45 p.m.
In this 20 minute session you'll learn how to create an effective display using color, color spotting, balance, angles and geometry. You'll understand the impact of certain colors and how to use them in a display and throughout your store. Linda will be working with products in the Garden Center Pavilion just like you would work in your store to create a certain image and sell more product.
♦ Martha Evans, marketing director, Jeremie Corp.
Thursday 2:15 p.m.
Details coming soon.
♦ Helping Wild Bird Products Sales Soar – "Bird Man" Mel Toellner, owner, Gold Crest Distributing
Thursday 4:30 p.m.
Saturday 2:45 p.m.
Four out of 10 Americans feed the birds! This session will help you pick merchandise and sell wild bird products – including merchandising plants you already stock in a new way.
♦ Minimum Space for Maximum Sales - Martha Evans, marketing director, Jeremie Corp.
Friday 12:45 p.m.
Don't miss out on this year's hottest trend – miniature gardening. Find out how to create the perfect display to sell this product line in your garden center.
Also for the Retailer:
♦ Private Consultation with Linda Cahan
Linda Cahan is available at Farwest Show for a limited number of 45-minute special rate private consultations on design and visual merchandising for your store. To make an appointment, call the Oregon Association of Nurseries at (503) 682.5089.
Don't forget to check out the Professional Development Seminars!
There are a handful of seminars that are geared toward retail professionals. Click here for the Seminars-at-a-Glance!
